263: Cold Plunge for Your Center?

Episode 263 · October 13th, 2022 · 50 mins 32 secs

About this Episode

What happens when two float center owners get a little antsy during a global pandemic that shuts down their centers? They launch a new business together, of course!

In this episode, Ryan Duey of Capitol Floats and Michael Garrett of Reboot share the story of how they came up with the idea to launch their own manufacturing business for cold plunge tubs - Cold Plunge. There are many parallels between floating and plunging, primarily focused on the breath and the awareness of the present moment, so it was a natural expansion of their vision, talents, and offerings.

They’ll answer questions about why you probably can’t really “plunge in your tub at home for free”, how to begin and maintain a cold plunge practice, and why cold therapy is growing in popularity by leaps and bounds. They also give a little insight into what it was like to appear on Shark Tank to pitch their business and share updates with us for the first time publicly!

If you’re thinking about adding cold plunge, you won’t want to miss this episode! You’ll pick up tips on pricing, setup, and learn from their experiences launching the plunge in their float centers first.


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