Art of the Float

204: Holiday (and year round) Marketing with guest Matthew Phillips

December 10th, 2020  |  Season 2  |  53 mins 13 secs

float therapy, floatation, floatationtherapy, floating, floattank

Matthew shares tips for using scarcity, limits per person, Google Keyword Planner, and SMS campaigns to maximize your results, as well as how to strategically use landing pages versus purchase link sand sales funnels. Whether you’re a marketing pro or a novice, you’ll pick up a few tips for marketing your center.

203: Educational Video with Guest Andy Chayer

December 3rd, 2020  |  Season 2  |  49 mins 59 secs

float therapy, floatation, floatationtherapy, floating, floattank

PLEASE INCLUDE THE EPISODE NUMBER IN THE TITLE AND IN THE SLUG!

202: COVID and Floating with Guest Roy Vore

November 19th, 2020  |  Season 2  |  1 hr 11 mins

float therapy, floatation, floatationtherapy, floating, floattank

It’s the year that just keeps on giving, float friends! Many areas are starting to see drastic increases in COVID-19 cases again, so it’s time to revisit the state of the float industry and what we should be doing to keep our businesses, our guests, and ourselves safe.

201: Dylan Solo Updates

November 12th, 2020  |  Season 2  |  23 mins 23 secs

float therapy, floatation, floatationtherapy, floating, floattank

Dylan updates the float community on Art of the Float, upcoming Patreon projects, the Float Shoppe and his personal life.

200: Flooring!

November 5th, 2020  |  Season 2  |  53 mins 53 secs

float therapy, floatation, floatationtherapy, floating, floattank

All floors all episode!

200 - Flooring!

November 5th, 2020  |  Season 2  |  53 mins 53 secs

float therapy, floatation, floatationtherapy, floating, floattank

All floors all episode!

199: Mindfully Social

October 22nd, 2020  |  Season 2  |  1 hr 9 mins

float therapy, floatation, floatationtherapy, floating, floattank

This week we scratch the surface of social media with our very own Kim Hannan. One of Kim’s consultative offerings is a social media solution that provides content and a scheduling tool. We dabble on the details of how that works, but Kim also drops a few tips to help you get started on (or get a handle on!) your own social strategy.

198: PPP and Dylan's Social Media Dilemma

October 8th, 2020  |  Season 2  |  42 mins 2 secs

float therapy, floatation, floatationtherapy, floating, floattank

It’s been a few months since the crew talked about the PPP situation, and as the (extended) deadline to use the funds is creeping near, you’ll hear the tales of how we’ve each used our funds. Gloria, as usual, stays on the pulse of the changes and updates, and she shares some news that gives Dylan some room to breathe again.

In true Art of the Float fashion, the conversation pivots to tackle another big topic: social media. Dylan wants to quit it all, but running a business and staying connected to the float industry makes that nearly impossible. You’ll hear us scratch the surface on the pros and cons of staying in the social media world as we know it, especially in light of a new documentary on the topic.

197: Thriving Mid-Covid

October 1st, 2020  |  Season 2  |  33 mins 6 secs

float therapy, floatation, floatationtherapy, floating, floattank

With fewer opportunities to float, some guests are finding it important to schedule their next visit sooner than they would “in the before”. The whole crew is walking away with some new ideas and some things to consider for moving forward, and we hope you are too.

196: Virtual Float Conference Review

September 18th, 2020  |  Season 2  |  1 hr 22 mins

float therapy, floatation, floatationtherapy, floating, floattank

After a long weekend at the virtual Float Con, the crew unpacked their bags and brains to share some of the highlights of the annual event. It was a historical moment - the first Float Conference to take place entirely on screen, and it was definitely one to remember. You’ll hear a few big speaker moments, including a big news bomb that left us all a bit speechless when we heard it. We also share the highlights of some of the Think Tanks, where participants were invited to turn on their cameras and ask questions, share their own best practices, and join in that ol’ Float Con sense of community that we all love.