Art of the Float

223: We've Got Issues

July 1st, 2021  |  Season 2  |  1 hr 4 mins

float therapy, floatation, floatationtherapy, floating, floattank

Join us as the gang talks about all of our float center calamities.

222 DR. Feinstein Float Research Collective Brainstorm Speech

June 23rd, 2021  |  Season 2  |  40 mins 6 secs

float therapy, floatation, floatationtherapy, floating, floattank

221: Float Orientations Part 2 (Room Intros)

June 10th, 2021  |  Season 2  |  38 mins 7 secs

float therapy, floatation, floatationtherapy, floating, floattank

PLEASE INCLUDE THE EPISODE NUMBER IN THE TITLE AND IN THE SLUG!

220: Float Orientations Part 1

June 4th, 2021  |  Season 2  |  1 hr 39 secs

float therapy, floatation, floatationtherapy, floating, floattank

It’s a topic we allllll love - float orientations! There are countless ways to welcome someone to your center, the float experience, and the logistics of floating at your center. It’s always a favorite topic to discuss, as you’ll hear as our hosts get super hyped up about it in this episode. Since this first impression is so important, the crew shares different ways to deliver the orientation (live or via video), and the pros and cons of each approach. They dive further into how to create a personal connection, the importance of being fully present for each guest, and how to maintain a beginner’s mindset even when you say the same thing over and over each day.

219: Difficult Clients (and When to Fire Them)

May 27th, 2021  |  Season 2  |  36 mins 14 secs

float therapy, floatation, floatationtherapy, floating, floattank

Language warning: You might hear a few four-letter words, so be prepared to cover little ears.

They say the customer is always right, but this week, all four co-hosts share stories of clients who broke that rule. It’s a rare thing, but sometimes, even in the most chill environments like float centers, it’s necessary to fire a client or two. You’ll dive into the importance of setting boundaries, standing up for yourself, your employees, and your spouses (as the case may be). And perhaps one of the biggest takeaways from this conversation is why it’s so incredibly important to record notes about customer interactions - both the good and the not-so-good ones.

218: Where Does the Customer Experience Begin?

May 20th, 2021  |  Season 2  |  42 mins 38 secs

float therapy, floatation, floatationtherapy, floating, floattank

When does the customer experience really begin, and what can you do about it? This week’s episode kicks off our Customer Experience series, and the crew dives in to debate (weakly) at exactly what point the customer begins to formulate their perception of your center. You’ll hear ideas about the little spots we may miss (when was the last time you swept the outdoor area?!) and how to ensure you’re catching all of the little things that add up to a big picture for your guests. It’s more than just brand identity - your brand is what people say about you, and each customer’s experience shapes the experience for anyone they tell. While you can’t control what they say, you have a lot of power to shape why they say it.

217: Retaining Customers with SAM-1, Guest Kalyn Wolf

May 6th, 2021  |  Season 2  |  42 mins 18 secs

float therapy, floatation, floatationtherapy, floating, floattank

Stress relief. It’s what we, as float center owners, do. But are we missing something? Is there an opportunity to marry daily mindfulness with floating? Our guest on this episode, Kalyn Wolf of Cloud Nine Floatation in Tuscon, AZ, thinks we are, and she’s created a cool program to help close that gap.

216: Mother's Day Brainstorm

April 22nd, 2021  |  Season 2  |  36 mins 33 secs

float therapy, floatation, floatationtherapy, floating, floattank

Mother’s Day is almost here, and since it’s often a big event in the world of gift certificates, the crew is ready to dish on what they’re doing… or not doing this year.

215: Life After Float with Carlos

April 15th, 2021  |  Season 2  |  57 mins

float therapy, floatation, floatationtherapy, floating, floattank

They say there IS life after owning a float center, and by “they”, we mean Carlos Casias. Carlos joined us back in August 2020 to talk about closing his float center, and now that his closure is complete, he was gracious to come back and share how that went

214: EIDL 201

April 6th, 2021  |  Season 2  |  31 mins

float therapy, floatation, floatationtherapy, floating, floattank

If you’re still needing a little financial assistance with your float center, grab your notebook because class is IN SESSION! Professor Gloria is bringing all the latest about the most recent expansion of the EIDL program, hot off the presses. She breaks down the details about how you can get additional funds or an extra year without making payments on your existing loan (for a total up to 24 months), but why you might not want to do that if you can avoid it (hello, interest accrual).