Art of the Float

About the show

Art of the Float is a podcast about float tanks and float centers. It's hosted by three float center owners who discuss their experiences and knowledge to help others looking to start their own business.

Art of the Float on social media

Episodes

  • Mindfully Social

    October 22nd, 2020  |  Season 2  |  1 hr 9 mins
    float therapy, floatation, floatationtherapy, floating, floattank

    This week we scratch the surface of social media with our very own Kim Hannan. One of Kim’s consultative offerings is a social media solution that provides content and a scheduling tool. We dabble on the details of how that works, but Kim also drops a few tips to help you get started on (or get a handle on!) your own social strategy.

  • PPP and Dylan's Social Media Dilemma

    October 8th, 2020  |  Season 2  |  42 mins 2 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    It’s been a few months since the crew talked about the PPP situation, and as the (extended) deadline to use the funds is creeping near, you’ll hear the tales of how we’ve each used our funds. Gloria, as usual, stays on the pulse of the changes and updates, and she shares some news that gives Dylan some room to breathe again.

    In true Art of the Float fashion, the conversation pivots to tackle another big topic: social media. Dylan wants to quit it all, but running a business and staying connected to the float industry makes that nearly impossible. You’ll hear us scratch the surface on the pros and cons of staying in the social media world as we know it, especially in light of a new documentary on the topic.

  • 197: Thriving Mid-Covid

    October 1st, 2020  |  Season 2  |  33 mins 6 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    With fewer opportunities to float, some guests are finding it important to schedule their next visit sooner than they would “in the before”. The whole crew is walking away with some new ideas and some things to consider for moving forward, and we hope you are too.

  • 196: Virtual Float Conference Review

    September 18th, 2020  |  Season 2  |  1 hr 22 mins
    float therapy, floatation, floatationtherapy, floating, floattank

    After a long weekend at the virtual Float Con, the crew unpacked their bags and brains to share some of the highlights of the annual event. It was a historical moment - the first Float Conference to take place entirely on screen, and it was definitely one to remember. You’ll hear a few big speaker moments, including a big news bomb that left us all a bit speechless when we heard it. We also share the highlights of some of the Think Tanks, where participants were invited to turn on their cameras and ask questions, share their own best practices, and join in that ol’ Float Con sense of community that we all love.

  • 195 - Virtual Float Conference Preview Review

    September 2nd, 2020  |  Season 2  |  38 mins 23 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    The crew shares their experiences with Virtual Float Conference Preview - what it felt like on the “speaker stage”, all of the behind-the-scenes dishing, and how they enjoyed the Think Tanks and Discord parties.

  • 194 - Digital Marketing

    August 27th, 2020  |  Season 2  |  31 mins 56 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    Heather used her background in marketing to run successful ads and local campaigns. She shares her high-level strategies for measuring the success - or lack thereof - of each campaign, as well as some tools she used to create connections with local business owners

  • 193 - Closing Float a Float Center with guest Carlos

    August 5th, 2020  |  Season 2  |  42 mins 26 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    We’ve seen it happening more and more lately, and it can be heartbreaking to hear about float centers closing their doors, but tonight’s special guest brings some hope and an amazing spirit about closing the doors to his center. Carlos Casias of Float Los Alamos recently announced that he’ll be shutting down his operation after about four and a half years of ups and downs.

  • Float Conference (Virtual) Hype! 2020

    July 28th, 2020  |  Season 2  |  39 mins 40 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    We’re getting excited about the 2020 Virtual Float Conference! We searched high and low to find some folks who are willing to talk to us about what’s happening with this year’s event, and thankfully, we found a few board members who were willing to talk about this year’s event! We got the inside scoop about what’s coming up this September, including how you’ll have an opportunity to not only hear some amazing speakers, but also have really cool ways to connect with fellow attendees, “create your own” topics, see some familiar floaty faces, and still party Float Con style! And a big spoiler: if you can’t attend a session live, you’ll have immediate access to watch it later!

  • 191 - Cutting Costs with Jeremy Jacobs

    July 28th, 2020  |  Season 2  |  34 mins 28 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    As we’re all re-emerging from the COVID closures, we have to be smart about what to expect and how we operate. Jeremy Jacob, owner of FLOAT in San Antonio, joins us to share his experiences. He recently expanded his center with additional tanks and new services, and then closed after just 6 weeks. He talks about how his reputation and the trust his guests have in his center have helped him stay afloat (pun intended) as he reopened. The crew shares how they cut some costs and how they tapped into new marketing strategies to bring in new clients.

  • Kyle of Maximum Floats

    July 16th, 2020  |  Season 2  |  1 hr 5 mins
    float therapy, floatation, floatationtherapy, floating, floattank

    In the past few episodes, you’ve heard how important it is to continue marketing efforts. In this episode, we dive in deeper into one particular marketing strategy - consultation programs. First, you’ll hear some tips about what to look for if you’re hiring a marketing partner, and then Kyle from Maximum Floats sheds light on some things that float center owners can do on their own to implement programs that bring in new guests and increase the frequency in which they float. One of the key points is to sell programs that solve problems, or “pain points”, not to sell floats.

  • 189 - The 3 Pillars of Increasing Revenue

    July 3rd, 2020  |  Season 2  |  50 mins 53 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    As we’re all starting to emerge from the COVID closures, it’s important to start thinking strategically about ways to increase revenue. When it comes down to it, there are three major buckets for doing just that. The crew talks about some of the ways they each 1) increase the number of sales, 2) increase the dollar amount of each sale, and 3) increase the frequency of sales for each customer, and how these strategies play into both the short-term and long-term plan.

  • (Live) Free for All Hangout

    June 22nd, 2020  |  Season 2  |  1 hr 44 mins
    float therapy, floatation, floatationtherapy, floating, floattank

    A live hangout with the float community. we discuss scheduling clients who are on unemployment, learn about Mandala Float Systems projects and Float Tank Solutions' newest endeavor, the Buoy Project!

  • Country-wide Check-ins

    June 5th, 2020  |  Season 2  |  58 mins 23 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    We take a moment to hear how float centers across the US are handling re-opening.

  • UV Bulbs & Reopening Tips

    May 28th, 2020  |  Season 2  |  42 mins 10 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    If you’re thinking about reopening soon, you likely have a ton of questions about what to do to ensure you’re keeping your center as clean, disinfected, and sterilized as possible. We Discuss!

  • 185: PPP, loans and grants

    May 21st, 2020  |  Season 2  |  42 mins 36 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    Here we are, two months after “the big closings”, and some float centers are reopening and some are still waiting patiently (or impatiently, as the case may be). Given the complexities, added stipulations, and overall confusion with the PPP and EIDL, the crew chats about the funding they each received or didn’t receive. As we share our personal experiences, we urge you to remember that these are just that - our personal experiences, not legal or accounting advice.

    You’ll hear a bit about the struggle between covering the center, meeting the demands of the PPP, and not hurting employees by bringing them back to work too soon. There may also be some changes to the PPP stipulations on the horizon, so stay tuned for that.

  • 184: Reopening

    May 6th, 2020  |  Season 2  |  1 hr 12 mins
    float therapy, floatation, floatationtherapy, floating, floattank

    Depending on where you are in the country, your float center might be looking at opening up soon. In fact, Indiana is starting to reopen, so Kim and Gloria are gearing up, and Drew isn’t far behind. The crew checks in on the emotional roller coaster of it all, including the 4 locations + a full-time corporate gig life for Glo-Mo. (Who’s a control freak? No one on this podcast….)