Art of the Float

About the show

Art of the Float is a podcast about float tanks and float centers. It's hosted by three float center owners who discuss their experiences and knowledge to help others looking to start their own business.

Art of the Float on social media

Episodes

  • Float Orientations Part 2 (Room Intros)

    June 10th, 2021  |  Season 2  |  38 mins 7 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    PLEASE INCLUDE THE EPISODE NUMBER IN THE TITLE AND IN THE SLUG!

  • 220: Float Orientations Part 1

    June 4th, 2021  |  Season 2  |  1 hr 39 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    It’s a topic we allllll love - float orientations! There are countless ways to welcome someone to your center, the float experience, and the logistics of floating at your center. It’s always a favorite topic to discuss, as you’ll hear as our hosts get super hyped up about it in this episode. Since this first impression is so important, the crew shares different ways to deliver the orientation (live or via video), and the pros and cons of each approach. They dive further into how to create a personal connection, the importance of being fully present for each guest, and how to maintain a beginner’s mindset even when you say the same thing over and over each day.

  • Difficult Clients (and When to Fire Them)

    May 27th, 2021  |  Season 2  |  36 mins 14 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    Language warning: You might hear a few four-letter words, so be prepared to cover little ears.

    They say the customer is always right, but this week, all four co-hosts share stories of clients who broke that rule. It’s a rare thing, but sometimes, even in the most chill environments like float centers, it’s necessary to fire a client or two. You’ll dive into the importance of setting boundaries, standing up for yourself, your employees, and your spouses (as the case may be). And perhaps one of the biggest takeaways from this conversation is why it’s so incredibly important to record notes about customer interactions - both the good and the not-so-good ones.

  • 218: Where Does the Customer Experience Begin?

    May 20th, 2021  |  Season 2  |  42 mins 38 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    When does the customer experience really begin, and what can you do about it? This week’s episode kicks off our Customer Experience series, and the crew dives in to debate (weakly) at exactly what point the customer begins to formulate their perception of your center. You’ll hear ideas about the little spots we may miss (when was the last time you swept the outdoor area?!) and how to ensure you’re catching all of the little things that add up to a big picture for your guests. It’s more than just brand identity - your brand is what people say about you, and each customer’s experience shapes the experience for anyone they tell. While you can’t control what they say, you have a lot of power to shape why they say it.

  • 217: Retaining Customers with SAM-1, Guest Kalyn Wolf

    May 6th, 2021  |  Season 2  |  42 mins 18 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    Stress relief. It’s what we, as float center owners, do. But are we missing something? Is there an opportunity to marry daily mindfulness with floating? Our guest on this episode, Kalyn Wolf of Cloud Nine Floatation in Tuscon, AZ, thinks we are, and she’s created a cool program to help close that gap.

  • 216: Mother's Day Brainstorm

    April 22nd, 2021  |  Season 2  |  36 mins 33 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    Mother’s Day is almost here, and since it’s often a big event in the world of gift certificates, the crew is ready to dish on what they’re doing… or not doing this year.

  • 215: Life After Float with Carlos

    April 15th, 2021  |  Season 2  |  57 mins
    float therapy, floatation, floatationtherapy, floating, floattank

    They say there IS life after owning a float center, and by “they”, we mean Carlos Casias. Carlos joined us back in August 2020 to talk about closing his float center, and now that his closure is complete, he was gracious to come back and share how that went

  • 214: EIDL 201

    April 6th, 2021  |  Season 2  |  31 mins
    float therapy, floatation, floatationtherapy, floating, floattank

    If you’re still needing a little financial assistance with your float center, grab your notebook because class is IN SESSION! Professor Gloria is bringing all the latest about the most recent expansion of the EIDL program, hot off the presses. She breaks down the details about how you can get additional funds or an extra year without making payments on your existing loan (for a total up to 24 months), but why you might not want to do that if you can avoid it (hello, interest accrual).

  • 213: The Fight for Florida

    March 26th, 2021  |  Season 2  |  1 hr 4 mins
    float therapy, floatation, floatationtherapy, floating, floattank

    Matt and Jacki join todays show to talk about their ongoing battle to keep their float center open in Florida and safely float those in need. The battle against bureaucracy and red tape is sure to get your blood boiling, but there is hope! You can help by emailing and sharing stories or testimonials from your client who's lives have been impacted while floating.

  • 212: ADD & Running a Float Center

    March 18th, 2021  |  Season 2  |  44 mins 25 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    Never-ending to do lists, constant demands for your attention, and a little ADD sprinkled on top - it apparently sounds familiar to a lot of floaty folks! In this episode, a you’ll hear just whose brains are neurotypical (or so we think) and who employs some major neurodiverse techniques to GSD. Some of those methods are helpful for every overloaded business owner too.

  • 211: Float Center Maintenance

    March 11th, 2021  |  Season 2  |  59 mins
    float therapy, floatation, floatationtherapy, floating, floattank

    While some may not get very excited about routine maintenance, this crew made it fun. Between the tears and the laughter, you’ll pick up a bunch of tips about caring for your caulk, battling hair rats, preventing pink mildew, keeping your plumbing working smoothly, and why you might want to invest in an extra sump pump and carbon filter.

  • 210: Dr Justin Feinstein Part 2

    March 4th, 2021  |  Season 2  |  56 mins 10 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    Part 2 of our talk with Dr. Justin Feinstein

  • 209: Dr Justin Feinstein Part 1

    February 25th, 2021  |  Season 2  |  51 mins 21 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    Dr Feinstein joins the show to discuss leaving LIBR and starting the Float Research Collective

  • 208: FB Ad Strategies with Jonathan Rouge

    February 11th, 2021  |  Season 2  |  58 mins 25 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    Pixels, ROAS, and retargeting - oh my! It can feel a bit like the land of Oz when you’re dealing with Facebook ads, but our guest Jonathan Roug from Float Light in Wisconsin helps to break it down so you don’t feel lost on the yellow brick road.

  • 207: Valentine's Planning 2021

    January 29th, 2021  |  Season 2  |  40 mins 46 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    We’re just a couple of weeks away from Hallmark’s favorite holiday, and to be honest, it’s usually a pretty good holiday for the float world too. In this episode, the crew shares their experiences from past holidays and what they’re planning for Valentine’s Day specials and marketing tactics.

  • 206: PPP Round 2!

    January 13th, 2021  |  Season 2  |  37 mins 26 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    Catch the latest on the second round of PPP that launches today!