Art of the Float

About the show

Art of the Float is a podcast about float tanks and float centers. It's hosted by three float center owners who discuss their experiences and knowledge to help others looking to start their own business.

Art of the Float on social media

Episodes

  • 208: FB Ad Strategies with Jonathan Rouge

    February 11th, 2021  |  Season 2  |  58 mins 25 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    Pixels, ROAS, and retargeting - oh my! It can feel a bit like the land of Oz when you’re dealing with Facebook ads, but our guest Jonathan Roug from Float Light in Wisconsin helps to break it down so you don’t feel lost on the yellow brick road.

  • 207: Valentine's Planning 2021

    January 29th, 2021  |  Season 2  |  40 mins 46 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    We’re just a couple of weeks away from Hallmark’s favorite holiday, and to be honest, it’s usually a pretty good holiday for the float world too. In this episode, the crew shares their experiences from past holidays and what they’re planning for Valentine’s Day specials and marketing tactics.

  • 206: PPP Round 2!

    January 13th, 2021  |  Season 2  |  37 mins 26 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    Catch the latest on the second round of PPP that launches today!

  • 205: Ending 2020 with a Powerful Connection

    December 17th, 2020  |  Season 2  |  59 mins 37 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    We invited Jesse on to the show to talk about his experience as a first timer, as well as how it was going viral. Jesse is also a musician who creates meditation music that complements float therapy well, so it felt a little serendipitous for all of our paths to cross.

    After the “Knuckleheads” wrap up the conversation with Jesse, loaded with gratitude and some fun plans for the future, they reflect on the challenges - lined with many blessings - this year has brought. One thing is certain - there’s something special about the float industry, and we’re all grateful to be a part of it.

  • 204: Holiday (and year round) Marketing with guest Matthew Phillips

    December 10th, 2020  |  Season 2  |  53 mins 13 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    Matthew shares tips for using scarcity, limits per person, Google Keyword Planner, and SMS campaigns to maximize your results, as well as how to strategically use landing pages versus purchase link sand sales funnels. Whether you’re a marketing pro or a novice, you’ll pick up a few tips for marketing your center.

  • 203: Educational Video with Guest Andy Chayer

    December 3rd, 2020  |  Season 2  |  49 mins 59 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    PLEASE INCLUDE THE EPISODE NUMBER IN THE TITLE AND IN THE SLUG!

  • 202: COVID and Floating with Guest Roy Vore

    November 19th, 2020  |  Season 2  |  1 hr 11 mins
    float therapy, floatation, floatationtherapy, floating, floattank

    It’s the year that just keeps on giving, float friends! Many areas are starting to see drastic increases in COVID-19 cases again, so it’s time to revisit the state of the float industry and what we should be doing to keep our businesses, our guests, and ourselves safe.

  • 201: Dylan Solo Updates

    November 12th, 2020  |  Season 2  |  23 mins 23 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    Dylan updates the float community on Art of the Float, upcoming Patreon projects, the Float Shoppe and his personal life.

  • 200: Flooring!

    November 5th, 2020  |  Season 2  |  53 mins 53 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    All floors all episode!

  • 200 - Flooring!

    November 5th, 2020  |  Season 2  |  53 mins 53 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    All floors all episode!

  • 199: Mindfully Social

    October 22nd, 2020  |  Season 2  |  1 hr 9 mins
    float therapy, floatation, floatationtherapy, floating, floattank

    This week we scratch the surface of social media with our very own Kim Hannan. One of Kim’s consultative offerings is a social media solution that provides content and a scheduling tool. We dabble on the details of how that works, but Kim also drops a few tips to help you get started on (or get a handle on!) your own social strategy.

  • 198: PPP and Dylan's Social Media Dilemma

    October 8th, 2020  |  Season 2  |  42 mins 2 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    It’s been a few months since the crew talked about the PPP situation, and as the (extended) deadline to use the funds is creeping near, you’ll hear the tales of how we’ve each used our funds. Gloria, as usual, stays on the pulse of the changes and updates, and she shares some news that gives Dylan some room to breathe again.

    In true Art of the Float fashion, the conversation pivots to tackle another big topic: social media. Dylan wants to quit it all, but running a business and staying connected to the float industry makes that nearly impossible. You’ll hear us scratch the surface on the pros and cons of staying in the social media world as we know it, especially in light of a new documentary on the topic.

  • 197: Thriving Mid-Covid

    October 1st, 2020  |  Season 2  |  33 mins 6 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    With fewer opportunities to float, some guests are finding it important to schedule their next visit sooner than they would “in the before”. The whole crew is walking away with some new ideas and some things to consider for moving forward, and we hope you are too.

  • 196: Virtual Float Conference Review

    September 18th, 2020  |  Season 2  |  1 hr 22 mins
    float therapy, floatation, floatationtherapy, floating, floattank

    After a long weekend at the virtual Float Con, the crew unpacked their bags and brains to share some of the highlights of the annual event. It was a historical moment - the first Float Conference to take place entirely on screen, and it was definitely one to remember. You’ll hear a few big speaker moments, including a big news bomb that left us all a bit speechless when we heard it. We also share the highlights of some of the Think Tanks, where participants were invited to turn on their cameras and ask questions, share their own best practices, and join in that ol’ Float Con sense of community that we all love.

  • 195: Virtual Float Conference Preview Review

    September 2nd, 2020  |  Season 2  |  38 mins 23 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    The crew shares their experiences with Virtual Float Conference Preview - what it felt like on the “speaker stage”, all of the behind-the-scenes dishing, and how they enjoyed the Think Tanks and Discord parties.

  • 194: Digital Marketing

    August 27th, 2020  |  Season 2  |  31 mins 56 secs
    float therapy, floatation, floatationtherapy, floating, floattank

    Heather used her background in marketing to run successful ads and local campaigns. She shares her high-level strategies for measuring the success - or lack thereof - of each campaign, as well as some tools she used to create connections with local business owners