Art of the Float

189: The 3 Pillars of Increasing Revenue

July 3rd, 2020  |  Season 2  |  50 mins 53 secs

float therapy, floatation, floatationtherapy, floating, floattank

As we’re all starting to emerge from the COVID closures, it’s important to start thinking strategically about ways to increase revenue. When it comes down to it, there are three major buckets for doing just that. The crew talks about some of the ways they each 1) increase the number of sales, 2) increase the dollar amount of each sale, and 3) increase the frequency of sales for each customer, and how these strategies play into both the short-term and long-term plan.

188: (Live) Free for All Hangout

June 22nd, 2020  |  Season 2  |  1 hr 44 mins

float therapy, floatation, floatationtherapy, floating, floattank

A live hangout with the float community. we discuss scheduling clients who are on unemployment, learn about Mandala Float Systems projects and Float Tank Solutions' newest endeavor, the Buoy Project!

187: Country-wide Check-ins

June 5th, 2020  |  Season 2  |  58 mins 23 secs

float therapy, floatation, floatationtherapy, floating, floattank

We take a moment to hear how float centers across the US are handling re-opening.

186: UV Bulbs & Reopening Tips

May 28th, 2020  |  Season 2  |  42 mins 10 secs

float therapy, floatation, floatationtherapy, floating, floattank

If you’re thinking about reopening soon, you likely have a ton of questions about what to do to ensure you’re keeping your center as clean, disinfected, and sterilized as possible. We Discuss!

185: PPP, loans and grants

May 21st, 2020  |  Season 2  |  42 mins 36 secs

float therapy, floatation, floatationtherapy, floating, floattank

Here we are, two months after “the big closings”, and some float centers are reopening and some are still waiting patiently (or impatiently, as the case may be). Given the complexities, added stipulations, and overall confusion with the PPP and EIDL, the crew chats about the funding they each received or didn’t receive. As we share our personal experiences, we urge you to remember that these are just that - our personal experiences, not legal or accounting advice.

You’ll hear a bit about the struggle between covering the center, meeting the demands of the PPP, and not hurting employees by bringing them back to work too soon. There may also be some changes to the PPP stipulations on the horizon, so stay tuned for that.

184: Reopening

May 6th, 2020  |  Season 2  |  1 hr 12 mins

float therapy, floatation, floatationtherapy, floating, floattank

Depending on where you are in the country, your float center might be looking at opening up soon. In fact, Indiana is starting to reopen, so Kim and Gloria are gearing up, and Drew isn’t far behind. The crew checks in on the emotional roller coaster of it all, including the 4 locations + a full-time corporate gig life for Glo-Mo. (Who’s a control freak? No one on this podcast….)

183: Live Free or Die

April 24th, 2020  |  Season 2  |  49 mins 16 secs

float therapy, floatation, floatationtherapy, floating, floattank

So, the world is in waiting, and some of us are ready to “live free or die”. With many centers, including ours approaching 6 or so weeks since closing, it’s time to check in to see what’s happening in the minds of each co-host in regards to the financial assistance they’ve received, and their plans for reopening each center.

182: Float Friends Check-In (Live Community Recording)

April 3rd, 2020  |  Season 2  |  28 mins 41 secs

float therapy, floatation, floatationtherapy, floating, floattank

In our last episode, we invited the float industry to join us as we talked to a small business attorney in a live recording. After his departure, we stayed on for this bonus episode as we check in to see how everyone is doing during this time. You’ll hear from Beth Jones, the current FTA president and a fellow float center owner, about how her center bounced back after a devastating hurricane hit her area a couple of years ago. Others share what they’re doing during “downtime”, how their mental health has been impacted, how they’re still striving to serve the community.

181: Exploring the Payment Protection Program with Small Business Lawyer Jesse Calm

April 1st, 2020  |  Season 2  |  47 mins 1 sec

float therapy, floatation, floatationtherapy, floating, floattank

As a small business owner, times are certainly challenging right now. Most float centers have closed their doors and now need financial assistance to cover expenses and take care of their employees. For this live-recorded episode, we invited anyone in the industry to join us as we talked to Jesse Calm, a small business attorney who shared information about the Paycheck Protection Program, which is an element within the recently passed CARES Act in the United States.

180: What’s Happening During COVID-19 Closures

March 27th, 2020  |  Season 2  |  1 hr 14 mins

float therapy, floatation, floatationtherapy, floating, floattank

Times, they are a bit strange. Someone’s binging on Netflix, someone’s not sleeping, somebody is hanging with the Tiger King, and someone else might be getting cozy with the whiskey. With all four co-hosts’ centers closed during the COVID-19 closures, the crew chats about their expectations for the national relief programs and what they’re each doing during the “downtime”.

179: Zooming out on COVID-19

March 18th, 2020  |  Season 2  |  1 hr 30 mins

float therapy, floatation, floatationtherapy, floating, floattank

If you listened to last week’s episode, get ready to zoom out, spin around, and question it all. Blood, sweat, and tears. It’s all here because it’s pretty amazing what can happen in a week, salty friends. The crew, along with Sanda (Dylan’s amazing partner at The Float Shoppe and in life) comes back together to hash out what they’re feeling, what they’re doing, and how they’re handling the way events have unfolded in the last week with the COVID-19 virus. If you’re debating closing, you’ll hear the thought process each person went through in order to arrive at the decision to stay open or close their center - from the size of the center, number of employees, and how people get to work.


178: COVID-19 or Corona Virus, with Jason Macdonald

March 11th, 2020  |  Season 2  |  1 hr 11 mins

float therapy, floatation, floatationtherapy, floating, floattank

In this episode, we invited a special guest, Jason MacDonald to join us to talk about what we, as owners, should and shouldn’t do when it comes to Corona Virus, or COVID-19. Jason is an industry advocate who has spoken at past Float Conferences, and he a Health Regulator in Canada.

177: Rise of the FTA

March 5th, 2020  |  Season 2  |  36 mins 40 secs

float therapy, floatation, floatationtherapy, floating, floattank

There are murmurs of a new hope for the FTA as Beth Jones joins the podcast and discusses how the FTA awakens anew.

176: Employee Management Discussion

February 27th, 2020  |  Season 2  |  54 mins 15 secs

float therapy, floatation, floatationtherapy, floating, floattank

The crew discuss the pitfalls of employee management and brainstorm ways to improve morale, employee output and overall cohesion.

175: Hot Laundry Talk

February 20th, 2020  |  Season 2  |  33 mins 2 secs

float therapy, floatation, floatationtherapy, floating, floattank

You might not be ready for this one, but you’re about to hear some passion. The crew is ready to talk about the honest to goodness truth of what most float centers REALLY do - laundry.

174: Prepping for Media Visits

February 13th, 2020  |  Season 2  |  48 mins 37 secs

float therapy, floatation, floatationtherapy, floating, floattank

The gang is here to share how to get media folks into your space, what to expect, and how to prepare.