Art of the Float
Displaying Episode 91 - 100 of 129 in total of Art of the Float with the tag “floatation”.
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195: Virtual Float Conference Preview Review
September 2nd, 2020 | Season 2 | 38 mins 23 secs
float therapy, floatation, floatationtherapy, floating, floattank
The crew shares their experiences with Virtual Float Conference Preview - what it felt like on the “speaker stage”, all of the behind-the-scenes dishing, and how they enjoyed the Think Tanks and Discord parties.
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194: Digital Marketing
August 27th, 2020 | Season 2 | 31 mins 56 secs
float therapy, floatation, floatationtherapy, floating, floattank
Heather used her background in marketing to run successful ads and local campaigns. She shares her high-level strategies for measuring the success - or lack thereof - of each campaign, as well as some tools she used to create connections with local business owners
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193: Closing Float a Float Center with guest Carlos
August 5th, 2020 | Season 2 | 42 mins 26 secs
float therapy, floatation, floatationtherapy, floating, floattank
We’ve seen it happening more and more lately, and it can be heartbreaking to hear about float centers closing their doors, but tonight’s special guest brings some hope and an amazing spirit about closing the doors to his center. Carlos Casias of Float Los Alamos recently announced that he’ll be shutting down his operation after about four and a half years of ups and downs.
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192: Float Conference (Virtual) Hype! 2020
July 28th, 2020 | Season 2 | 39 mins 40 secs
float therapy, floatation, floatationtherapy, floating, floattank
We’re getting excited about the 2020 Virtual Float Conference! We searched high and low to find some folks who are willing to talk to us about what’s happening with this year’s event, and thankfully, we found a few board members who were willing to talk about this year’s event! We got the inside scoop about what’s coming up this September, including how you’ll have an opportunity to not only hear some amazing speakers, but also have really cool ways to connect with fellow attendees, “create your own” topics, see some familiar floaty faces, and still party Float Con style! And a big spoiler: if you can’t attend a session live, you’ll have immediate access to watch it later!
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191: Cutting Costs with Jeremy Jacobs
July 28th, 2020 | Season 2 | 34 mins 28 secs
float therapy, floatation, floatationtherapy, floating, floattank
As we’re all re-emerging from the COVID closures, we have to be smart about what to expect and how we operate. Jeremy Jacob, owner of FLOAT in San Antonio, joins us to share his experiences. He recently expanded his center with additional tanks and new services, and then closed after just 6 weeks. He talks about how his reputation and the trust his guests have in his center have helped him stay afloat (pun intended) as he reopened. The crew shares how they cut some costs and how they tapped into new marketing strategies to bring in new clients.
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190: Kyle of Maximum Floats
July 16th, 2020 | Season 2 | 1 hr 5 mins
float therapy, floatation, floatationtherapy, floating, floattank
In the past few episodes, you’ve heard how important it is to continue marketing efforts. In this episode, we dive in deeper into one particular marketing strategy - consultation programs. First, you’ll hear some tips about what to look for if you’re hiring a marketing partner, and then Kyle from Maximum Floats sheds light on some things that float center owners can do on their own to implement programs that bring in new guests and increase the frequency in which they float. One of the key points is to sell programs that solve problems, or “pain points”, not to sell floats.
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189: The 3 Pillars of Increasing Revenue
July 3rd, 2020 | Season 2 | 50 mins 53 secs
float therapy, floatation, floatationtherapy, floating, floattank
As we’re all starting to emerge from the COVID closures, it’s important to start thinking strategically about ways to increase revenue. When it comes down to it, there are three major buckets for doing just that. The crew talks about some of the ways they each 1) increase the number of sales, 2) increase the dollar amount of each sale, and 3) increase the frequency of sales for each customer, and how these strategies play into both the short-term and long-term plan.
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188: (Live) Free for All Hangout
June 22nd, 2020 | Season 2 | 1 hr 44 mins
float therapy, floatation, floatationtherapy, floating, floattank
A live hangout with the float community. we discuss scheduling clients who are on unemployment, learn about Mandala Float Systems projects and Float Tank Solutions' newest endeavor, the Buoy Project!
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187: Country-wide Check-ins
June 5th, 2020 | Season 2 | 58 mins 23 secs
float therapy, floatation, floatationtherapy, floating, floattank
We take a moment to hear how float centers across the US are handling re-opening.
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186: UV Bulbs & Reopening Tips
May 28th, 2020 | Season 2 | 42 mins 10 secs
float therapy, floatation, floatationtherapy, floating, floattank
If you’re thinking about reopening soon, you likely have a ton of questions about what to do to ensure you’re keeping your center as clean, disinfected, and sterilized as possible. We Discuss!