Art of the Float

219: Difficult Clients (and When to Fire Them)

May 27th, 2021  |  Season 2  |  36 mins 14 secs

float therapy, floatation, floatationtherapy, floating, floattank

Language warning: You might hear a few four-letter words, so be prepared to cover little ears.

They say the customer is always right, but this week, all four co-hosts share stories of clients who broke that rule. It’s a rare thing, but sometimes, even in the most chill environments like float centers, it’s necessary to fire a client or two. You’ll dive into the importance of setting boundaries, standing up for yourself, your employees, and your spouses (as the case may be). And perhaps one of the biggest takeaways from this conversation is why it’s so incredibly important to record notes about customer interactions - both the good and the not-so-good ones.

218: Where Does the Customer Experience Begin?

May 20th, 2021  |  Season 2  |  42 mins 38 secs

float therapy, floatation, floatationtherapy, floating, floattank

When does the customer experience really begin, and what can you do about it? This week’s episode kicks off our Customer Experience series, and the crew dives in to debate (weakly) at exactly what point the customer begins to formulate their perception of your center. You’ll hear ideas about the little spots we may miss (when was the last time you swept the outdoor area?!) and how to ensure you’re catching all of the little things that add up to a big picture for your guests. It’s more than just brand identity - your brand is what people say about you, and each customer’s experience shapes the experience for anyone they tell. While you can’t control what they say, you have a lot of power to shape why they say it.

217: Retaining Customers with SAM-1, Guest Kalyn Wolf

May 6th, 2021  |  Season 2  |  42 mins 18 secs

float therapy, floatation, floatationtherapy, floating, floattank

Stress relief. It’s what we, as float center owners, do. But are we missing something? Is there an opportunity to marry daily mindfulness with floating? Our guest on this episode, Kalyn Wolf of Cloud Nine Floatation in Tuscon, AZ, thinks we are, and she’s created a cool program to help close that gap.

216: Mother's Day Brainstorm

April 22nd, 2021  |  Season 2  |  36 mins 33 secs

float therapy, floatation, floatationtherapy, floating, floattank

Mother’s Day is almost here, and since it’s often a big event in the world of gift certificates, the crew is ready to dish on what they’re doing… or not doing this year.

215: Life After Float with Carlos

April 15th, 2021  |  Season 2  |  57 mins

float therapy, floatation, floatationtherapy, floating, floattank

They say there IS life after owning a float center, and by “they”, we mean Carlos Casias. Carlos joined us back in August 2020 to talk about closing his float center, and now that his closure is complete, he was gracious to come back and share how that went

214: EIDL 201

April 6th, 2021  |  Season 2  |  31 mins

float therapy, floatation, floatationtherapy, floating, floattank

If you’re still needing a little financial assistance with your float center, grab your notebook because class is IN SESSION! Professor Gloria is bringing all the latest about the most recent expansion of the EIDL program, hot off the presses. She breaks down the details about how you can get additional funds or an extra year without making payments on your existing loan (for a total up to 24 months), but why you might not want to do that if you can avoid it (hello, interest accrual).

213: The Fight for Florida

March 26th, 2021  |  Season 2  |  1 hr 4 mins

float therapy, floatation, floatationtherapy, floating, floattank

Matt and Jacki join todays show to talk about their ongoing battle to keep their float center open in Florida and safely float those in need. The battle against bureaucracy and red tape is sure to get your blood boiling, but there is hope! You can help by emailing and sharing stories or testimonials from your client who's lives have been impacted while floating.

212: ADD & Running a Float Center

March 18th, 2021  |  Season 2  |  44 mins 25 secs

float therapy, floatation, floatationtherapy, floating, floattank

Never-ending to do lists, constant demands for your attention, and a little ADD sprinkled on top - it apparently sounds familiar to a lot of floaty folks! In this episode, a you’ll hear just whose brains are neurotypical (or so we think) and who employs some major neurodiverse techniques to GSD. Some of those methods are helpful for every overloaded business owner too.

211: Float Center Maintenance

March 11th, 2021  |  Season 2  |  59 mins

float therapy, floatation, floatationtherapy, floating, floattank

While some may not get very excited about routine maintenance, this crew made it fun. Between the tears and the laughter, you’ll pick up a bunch of tips about caring for your caulk, battling hair rats, preventing pink mildew, keeping your plumbing working smoothly, and why you might want to invest in an extra sump pump and carbon filter.

210: Dr Justin Feinstein Part 2

March 4th, 2021  |  Season 2  |  56 mins 10 secs

float therapy, floatation, floatationtherapy, floating, floattank

Part 2 of our talk with Dr. Justin Feinstein

209: Dr Justin Feinstein Part 1

February 25th, 2021  |  Season 2  |  51 mins 21 secs

float therapy, floatation, floatationtherapy, floating, floattank

Dr Feinstein joins the show to discuss leaving LIBR and starting the Float Research Collective

208: FB Ad Strategies with Jonathan Rouge

February 11th, 2021  |  Season 2  |  58 mins 25 secs

float therapy, floatation, floatationtherapy, floating, floattank

Pixels, ROAS, and retargeting - oh my! It can feel a bit like the land of Oz when you’re dealing with Facebook ads, but our guest Jonathan Roug from Float Light in Wisconsin helps to break it down so you don’t feel lost on the yellow brick road.

207: Valentine's Planning 2021

January 29th, 2021  |  Season 2  |  40 mins 46 secs

float therapy, floatation, floatationtherapy, floating, floattank

We’re just a couple of weeks away from Hallmark’s favorite holiday, and to be honest, it’s usually a pretty good holiday for the float world too. In this episode, the crew shares their experiences from past holidays and what they’re planning for Valentine’s Day specials and marketing tactics.

206: PPP Round 2!

January 13th, 2021  |  Season 2  |  37 mins 26 secs

float therapy, floatation, floatationtherapy, floating, floattank

Catch the latest on the second round of PPP that launches today!

205: Ending 2020 with a Powerful Connection

December 17th, 2020  |  Season 2  |  59 mins 37 secs

float therapy, floatation, floatationtherapy, floating, floattank

We invited Jesse on to the show to talk about his experience as a first timer, as well as how it was going viral. Jesse is also a musician who creates meditation music that complements float therapy well, so it felt a little serendipitous for all of our paths to cross.

After the “Knuckleheads” wrap up the conversation with Jesse, loaded with gratitude and some fun plans for the future, they reflect on the challenges - lined with many blessings - this year has brought. One thing is certain - there’s something special about the float industry, and we’re all grateful to be a part of it.

204: Holiday (and year round) Marketing with guest Matthew Phillips

December 10th, 2020  |  Season 2  |  53 mins 13 secs

float therapy, floatation, floatationtherapy, floating, floattank

Matthew shares tips for using scarcity, limits per person, Google Keyword Planner, and SMS campaigns to maximize your results, as well as how to strategically use landing pages versus purchase link sand sales funnels. Whether you’re a marketing pro or a novice, you’ll pick up a few tips for marketing your center.