Art of the Float

204: Holiday (and year round) Marketing with guest Matthew Phillips

December 10th, 2020  |  Season 2  |  53 mins 13 secs

float therapy, floatation, floatationtherapy, floating, floattank

Matthew shares tips for using scarcity, limits per person, Google Keyword Planner, and SMS campaigns to maximize your results, as well as how to strategically use landing pages versus purchase link sand sales funnels. Whether you’re a marketing pro or a novice, you’ll pick up a few tips for marketing your center.

203: Educational Video with Guest Andy Chayer

December 3rd, 2020  |  Season 2  |  49 mins 59 secs

float therapy, floatation, floatationtherapy, floating, floattank

PLEASE INCLUDE THE EPISODE NUMBER IN THE TITLE AND IN THE SLUG!

202: COVID and Floating with Guest Roy Vore

November 19th, 2020  |  Season 2  |  1 hr 11 mins

float therapy, floatation, floatationtherapy, floating, floattank

It’s the year that just keeps on giving, float friends! Many areas are starting to see drastic increases in COVID-19 cases again, so it’s time to revisit the state of the float industry and what we should be doing to keep our businesses, our guests, and ourselves safe.

201: Dylan Solo Updates

November 12th, 2020  |  Season 2  |  23 mins 23 secs

float therapy, floatation, floatationtherapy, floating, floattank

Dylan updates the float community on Art of the Float, upcoming Patreon projects, the Float Shoppe and his personal life.

200: Flooring!

November 5th, 2020  |  Season 2  |  53 mins 53 secs

float therapy, floatation, floatationtherapy, floating, floattank

All floors all episode!

200 - Flooring!

November 5th, 2020  |  Season 2  |  53 mins 53 secs

float therapy, floatation, floatationtherapy, floating, floattank

All floors all episode!

199: Mindfully Social

October 22nd, 2020  |  Season 2  |  1 hr 9 mins

float therapy, floatation, floatationtherapy, floating, floattank

This week we scratch the surface of social media with our very own Kim Hannan. One of Kim’s consultative offerings is a social media solution that provides content and a scheduling tool. We dabble on the details of how that works, but Kim also drops a few tips to help you get started on (or get a handle on!) your own social strategy.

198: PPP and Dylan's Social Media Dilemma

October 8th, 2020  |  Season 2  |  42 mins 2 secs

float therapy, floatation, floatationtherapy, floating, floattank

It’s been a few months since the crew talked about the PPP situation, and as the (extended) deadline to use the funds is creeping near, you’ll hear the tales of how we’ve each used our funds. Gloria, as usual, stays on the pulse of the changes and updates, and she shares some news that gives Dylan some room to breathe again.

In true Art of the Float fashion, the conversation pivots to tackle another big topic: social media. Dylan wants to quit it all, but running a business and staying connected to the float industry makes that nearly impossible. You’ll hear us scratch the surface on the pros and cons of staying in the social media world as we know it, especially in light of a new documentary on the topic.

197: Thriving Mid-Covid

October 1st, 2020  |  Season 2  |  33 mins 6 secs

float therapy, floatation, floatationtherapy, floating, floattank

With fewer opportunities to float, some guests are finding it important to schedule their next visit sooner than they would “in the before”. The whole crew is walking away with some new ideas and some things to consider for moving forward, and we hope you are too.

196: Virtual Float Conference Review

September 18th, 2020  |  Season 2  |  1 hr 22 mins

float therapy, floatation, floatationtherapy, floating, floattank

After a long weekend at the virtual Float Con, the crew unpacked their bags and brains to share some of the highlights of the annual event. It was a historical moment - the first Float Conference to take place entirely on screen, and it was definitely one to remember. You’ll hear a few big speaker moments, including a big news bomb that left us all a bit speechless when we heard it. We also share the highlights of some of the Think Tanks, where participants were invited to turn on their cameras and ask questions, share their own best practices, and join in that ol’ Float Con sense of community that we all love.

195: Virtual Float Conference Preview Review

September 2nd, 2020  |  Season 2  |  38 mins 23 secs

float therapy, floatation, floatationtherapy, floating, floattank

The crew shares their experiences with Virtual Float Conference Preview - what it felt like on the “speaker stage”, all of the behind-the-scenes dishing, and how they enjoyed the Think Tanks and Discord parties.

194: Digital Marketing

August 27th, 2020  |  Season 2  |  31 mins 56 secs

float therapy, floatation, floatationtherapy, floating, floattank

Heather used her background in marketing to run successful ads and local campaigns. She shares her high-level strategies for measuring the success - or lack thereof - of each campaign, as well as some tools she used to create connections with local business owners

193: Closing Float a Float Center with guest Carlos

August 5th, 2020  |  Season 2  |  42 mins 26 secs

float therapy, floatation, floatationtherapy, floating, floattank

We’ve seen it happening more and more lately, and it can be heartbreaking to hear about float centers closing their doors, but tonight’s special guest brings some hope and an amazing spirit about closing the doors to his center. Carlos Casias of Float Los Alamos recently announced that he’ll be shutting down his operation after about four and a half years of ups and downs.

192: Float Conference (Virtual) Hype! 2020

July 28th, 2020  |  Season 2  |  39 mins 40 secs

float therapy, floatation, floatationtherapy, floating, floattank

We’re getting excited about the 2020 Virtual Float Conference! We searched high and low to find some folks who are willing to talk to us about what’s happening with this year’s event, and thankfully, we found a few board members who were willing to talk about this year’s event! We got the inside scoop about what’s coming up this September, including how you’ll have an opportunity to not only hear some amazing speakers, but also have really cool ways to connect with fellow attendees, “create your own” topics, see some familiar floaty faces, and still party Float Con style! And a big spoiler: if you can’t attend a session live, you’ll have immediate access to watch it later!

191: Cutting Costs with Jeremy Jacobs

July 28th, 2020  |  Season 2  |  34 mins 28 secs

float therapy, floatation, floatationtherapy, floating, floattank

As we’re all re-emerging from the COVID closures, we have to be smart about what to expect and how we operate. Jeremy Jacob, owner of FLOAT in San Antonio, joins us to share his experiences. He recently expanded his center with additional tanks and new services, and then closed after just 6 weeks. He talks about how his reputation and the trust his guests have in his center have helped him stay afloat (pun intended) as he reopened. The crew shares how they cut some costs and how they tapped into new marketing strategies to bring in new clients.

190: Kyle of Maximum Floats

July 16th, 2020  |  Season 2  |  1 hr 5 mins

float therapy, floatation, floatationtherapy, floating, floattank

In the past few episodes, you’ve heard how important it is to continue marketing efforts. In this episode, we dive in deeper into one particular marketing strategy - consultation programs. First, you’ll hear some tips about what to look for if you’re hiring a marketing partner, and then Kyle from Maximum Floats sheds light on some things that float center owners can do on their own to implement programs that bring in new guests and increase the frequency in which they float. One of the key points is to sell programs that solve problems, or “pain points”, not to sell floats.